A business becomes more profitable when new trend technologies are implemented into its production and marketing strategies.
The key tasks of marketing are to establish links between the brand and the consumer, to study the needs of the consumer audience. To achieve these goals, companies need to continually innovate visually and technologically to capture customer attention and loyalty.
3D marketing is a tool that combines cutting-edge technology, marketing, blockchain, audio and visual content, which creates a unique business opportunity to attract new customers and make profit.
3D marketing includes such topics as NFT, BLOCKCHAIN, AR, VR, METAVERSE.
3D marketing is the application of digital content in 2D or 3D graphics to create and promote a product. Digital content attracts and keeps the customer’s attention to the product through an unusual presentation of information in an entertaining or educational format. This approach creates a new form of added value and captures the attention of new customers.
Why does a business need 3D marketing?
For the modern consumer, it is important to INTERACT with the product and DIVE into the product. The immersive consumer needs to satisfy their needs with immersive products. Today, it is not enough for a consumer to simply see a product image in an online store in order to make a purchase decision. He wants to explore the functionality and capabilities of the product in real form and in real size. It is important for him to have a visual representation of how a refrigerator, microwave, washing machine or other household appliances will be built into the interior of his house.
As practice shows, 61% of customers prefer online stores that offer an augmented reality (AR) experience. Pages that invite shoppers to experience a product using AR and 3D technologies saw a 13% increase in average order size and a 21% increase in revenue per visit.
Today, both business and consumer are confronted with augmented and virtual reality, the metaverse, NFTs and blockchain. From the point of view of the consumer, all of the above can be combined with one concept – IMMERSIVE. From a business point of view, this is CONTENT-TECHNOLOGY.
VR and AR also act as an effective tool for training and improving the skills of company employees. 39% of large organisations are using VR/AR technologies to facilitate learning in simulated environments, while significantly reducing costs and speeding up the process.
Along with the use of digital content in the real sector of goods and services, growth in its development and application in sales is increasing to attract consumers to digital gamification. At the heart of this is the blockchain, where digital gamification means the growing popularity of the concept of the metaverse, and the basis for the purchase / sale of digital content is NFT (non-fungible tokens).
Are you not using 3D marketing yet?
Your business might be already losing millions in profits!
Today, the digital, gaming and real worlds are connected like never before.
Immersiveness opens up the opportunity for the consumer to bring elements of the game into the real space, to immerse himself in socio-economic processes and financial transactions in the digital environment. For businesses, this means looking for solutions to promote and sell their products not only on the shelves of a physical store, but also in the virtual world. It is no longer enough for manufacturers to sell 100 thousands pairs of shoes a year in retail chains. Marketing needs to work in such a way that another 10 thousands pairs are sold as NFTs, as consumers have already spent about $200 million on metaverse items in 2021 alone. The developers of these items are real businesses, not gamers or 3D designers.
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The Metaverse is a new digital marketplace for businesses where only 3D marketing laws work.
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3D marketing enables businesses to:
- Develop visual 3D tools that allow the consumer to try on the product live in real shape and size in seconds.
- Earn financial income by digitising products or services and entering new markets for their establishment (in the field of digital content or assets) in the metaverse or other digital environment.
- Create loyalty programs using 3D content to engage the customer in interaction with the product, thus increasing contact time and repeat purchases.
- Create virtual digital worlds (metaverses) and involve users in them.
- Educate a client, employee or student in an interactive and fun way.
- Immerse the consumer in any temporary space, using a 3D world in virtual reality.
Marketing and economics are taking a new form, the main attribute of which is 3D and IMMERSIVENESS.
Immersiveness is based on the content of the product that the customer is interacting with. The development of 3D marketing campaigns is based on 3D production and programming. 3D production involves the development, creation and graphic rendering of all content that immerses and involves the buyer in the brand’s product or service. Programming makes the tool work and the content can be easily used by the consumer.
3D marketing tools that a business can use in their strategy:
- Augmented reality technology.
- Virtual reality technology.
- Gamification. Involving the client in gaming interaction with the brand.
- Metaverse. Developing your own game meta-space or using existing meta-platforms to sell goods or services.
- NFT. Creation of a product in a visual-digital form and its subsequent sale using non-fungible tokens.
Conclusions
3D marketing is a hot new marketing trend for attracting and retaining customers looking for immersive ways to meet their needs. Therefore, more and more commercial organisations are already implementing or planning to use immersive virtual and augmented reality technologies in business.
