The virtual guide has become one of the most popular solutions created using augmented reality technology. The high versatility and functionality of the virtual guide made it possible to find practical applications for it in tourism and marketing.
The virtual 3D guide allows tourists to conduct independent sightseeing tours without the participation of an ordinary human guide. The AR-character can introduce interesting facts or demonstrate a three-dimensional reconstruction of structures that have not survived to this day. Tours can be conducted in different languages and the number of times required depending on the user’s choice. This format allows tourists to spectate the sights at a convenient time, choose the most interesting objects, the route and its duration.
Big Dream Lab has developed the AR Turkistan mobile application to get acquainted with the historical places and new projects of the city of Turkestan with the help of a 3D guide. When you point the camera of your phone or tablet at an AR tag, an animated character appears on the screen, which tells interesting facts about the sights in one of four languages – Kazakh, Russian, Turkish and English.
The introduction of the virtual AR guide is also changing museum tours, making them more modern and interesting for visitors. In the normal scenario, ordinary human guides introduce guests to exhibits for a limited time and according to a pre-prepared scenario. On the other hand, with a virtual AR guide, the user learns the information in the sequence he wants and the required number of times in order to fully understand new information.
The use of an AR guide in museums offers great benefits:
- attraction of visitors with interactive content;
- new way of involvement of a new generation to history, culture and art;
- digitalization of the cultural and historical industries;
- the possibility of 3D reconstruction of historical sites and events;
- customised personal route for visitors;
- increasing the time of museum visits by users of the application;
- complete immersion of visitors in the topic.
With the help of AR technology, companies have been able to “revive” their own brand character and turn it into a useful consultant on the products and services offered. The interactive interaction of a virtual AR consultant with clients helps to establish a connection between the manufacturer and consumers. It also increases customer confidence and provides an opportunity to study opinions about the company’s products.
The brand character can be placed directly on the product packaging. When pointing the camera of a phone or tablet at the packaging, the user receives from the animated character information about the production of the product, its composition and properties, and interesting facts. A bright visual presentation makes the product memorable.
A virtual consultant can be located anywhere in the retail area. It can be a 3D model of a company employee, media personality, historical or fictional character.
When pointing the camera of a phone or tablet at a package or an AR tag in the trading floor, the user sees an online consultant on the screen of the device and can get information: about the goods sold, new promotions and offers, the location of departments on the floors. A virtual consultant is able to replace ordinary people and be duplicated at several sites.
The virtual consultant allows:
- to draw the attention of visitors to the retail facility and make their stay more comfortable;
- to enhance the shopping experience;
- to attract a younger audience.