AR/VR Pharmacology

More and more new and improved types of medicines, vitamins or nutritional supplements appear on the pharmaceutical market. Each remedy is accompanied by a mandatory instruction on its composition, contraindications and side effects. With the advent of AR and VR applications, pharmaceutical companies have received a tool to demonstrate to patients the properties and effects of drugs on the body.

AR apps run on mobile devices using augmented reality technology.

VR apps work with virtual reality glasses or a helmet and hand-held consoles.

Augmented and virtual reality applications for visualizing the principles of action of pharmacological drugs give patients the opportunity to follow the path of a drug through the human body and the effect on the body, as well as look at the molecular structure from different angles.

Practical application of AR / VR in pharmacology:

1. Augmented reality technology makes it possible to place cognitive 3D animation or video on drug packaging, promotional printed products, banners, which will give the consumer a visual representation of the effect of a pharmacological drug on the body. With the help of the AR application, the consumer can see a realistic 3D model of the organ during the period of illness, the processes that occur with the organ and the body as a whole while taking the drug, and the result of the treatment.
2. Virtual reality technology enables the patient to immerse himself deeply in the processes occurring inside a person during the period of treatment with a pharmacological drug and after completion of its administration. Awareness helps the patient reduce anxiety and provides much more information about their condition.

The use of AR / VR applications by pharmaceutical companies to visualize the principle of action of pharmaceuticals will allow consumers to be more literate in the treatment of medicines, observe their correct intake, understand the effect of drugs on the body and the dangers of using them without a doctor’s prescription. 

AR/VR applications for visualizing the principles of action of pharmacological drugs are also used in the training of future doctors and pharmacists. At the same time, the teacher can evaluate the student’s knowledge and mistakes.

Using the augmented reality application, the student has the opportunity to determine which drug should be prescribed for a certain disease and see the positive or negative consequences of his decision. Training using the augmented reality application can be carried out at any time and the required number of times until the material is mastered.

In a virtual interactive environment, the student can diagnose the patient’s condition, prescribe treatment, and evaluate its consequences. The student clearly sees the effect of prescribed drugs on the patient’s body, the correct selection of drugs, positive or side effects. The realism of VR-learning allows students to take more responsibility for learning their profession.